#Elevensies

Needed to deliver what the visitor asked for: signing in, a basket, remembering this very choice. No consent required, and none is asked for.

Remembers preferences and enables embedded content. The site works without them; it is less convenient.

Counts visits and measures behaviour. Never strictly necessary, whatever the vendor documentation implies.

Builds a profile to target advertising, usually across other sites. The category most visitors mean when they refuse.